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Andrea Adelson
Brand Activator - Pop Culture Enthusiast
Andrea Adelson is a seasoned professional with a diverse background in brand licensing, business development, and marketing.
With a career spanning licensor roles at Fremantle and FOX, as well as a licensing agent position at Brand Central LLC, Andrea's expertise lies in generating new revenue streams through brand extensions and partnerships.
Her work has led to the development of licensed products and retail programs for renowned pop culture brands, resulting in substantial retail sales.
Andrea's journey in the professional world began as a publicist for a major music label in the late '90s, highlighting her long-standing passion for brand creation and marketing.
She holds an MBA from Pepperdine Graziadio Business School, and has also pursued studies in Digital Marketing & UX Design at General Assembly and Business Administration and Management at Whittier College.
In addition to her corporate roles, Andrea has held distinguished positions such as Senior Vice President at Fremantle, Vice President at Brand Central LLC, and Product Manager at 21st Century Fox, showcasing her dynamic leadership skills and expertise in licensing and merchandising.
Her core competencies encompass digital products, consumer products, brand licensing, business development, B2B sales, digital marketing, brand development, product development, deal negotiations, SaaS, team leadership, and executive management.
Andrea Adelson's professional journey is a testament to her ability to transform ideas into marketable realities and create meaningful connections between people and brands.