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André Görmer
Senior Director of Professional Services and Deliverability and Deputy of Security and Privacy bei Mapp Digital
Professional Background
André Görmer is an esteemed leader in the digital marketing industry with over 15 years of experience in enhancing enterprise-level professional services programs and global deliverability strategies. Currently, he is the Senior Director of Professional Services and Deliverability at Mapp Digital, which stands as a global beacon in MarTech solutions and services. In this prominent role, André leads a team of over 60 skilled professionals, specializing in deliverability, campaign management, technical consulting, and data analytics. His innovative leadership style and expertise have been critical in propelling the digital marketing strategies of numerous clients, positioning them for increased growth and profitability.
In addition to his primary responsibilities at Mapp Digital, André plays a significant role as the company’s Deputy of Security and Privacy. In this capacity, he takes initiative in overseeing the company’s global data security and privacy compliance program, ensuring that customer information is handled with the utmost integrity and care. His dual role showcases his ability to merge strategic leadership with operational excellence, making him a multifaceted asset to the organization.
A naturally resourceful leader, André has consistently maintained a strong partnership with clients, which speaks volumes about his reliability and trustworthiness in the industry. His commitment to fostering successful digital campaign strategies and actionable marketing data analytics programs has earnt him recognition as a thought leader among his peers.
Education and Achievements
André's educational background in Business Administration with a focus on Online Marketing and Website Project Management at Deutsche Dialogmarketing Akademie GmbH (DDA) laid the foundation for his extensive career in digital marketing. This specialized education equipped him with essential skills that he has honed over the years while working in various capacities within the realm of digital marketing and data deliverability.
His journey spans notable roles across top organizations: André has been integral to Mapp Digital, where he formerly held the position of Senior Director of Deliverability, providing thought leadership as both Chairman and Co-Chair of crucial committees such as the Fokusgruppe E-Mail at the Bundesverband Digitale Wirtschaft (BVDW) e.V. and the E-Mail Competence Group at eco, the Association of the Internet Industry. His contributions to these organizations have positioned him as a key influencer in shaping the future of digital content policy in Germany and beyond, particularly regarding email marketing practices.
Notably, André’s career in digital marketing began with Teradata eCircle DE, where he showcased his expertise progressively. He has held several roles, including Senior Deliverability Manager and Head of Deliverability International, before stepping into leadership roles where he could make a broader impact on the digital marketing landscape. His tenure at Teradata culminated in exceptional achievements, reflecting his consistency in driving successful outcomes through effective project management and strategic planning.
Notable Contributions
André’s executive strengths encompass a wide array of competencies critical in today’s evolving digital landscape. He specializes in Professional Services Management, Digital Marketing Strategies, and Global Deliverability Programs, along with an impressive track record in online marketing experiences, reputation management, and employee engagement and development. His insight into strategic partnership building has fostered lasting relationships, enhancing the effectiveness of marketing initiatives across several sectors.
His skill set is further complemented by his expertise in global project planning and management, pricing and revenue optimization strategies, and providing executive support in Mergers and Acquisitions (M&A). This diverse expertise equips him with a unique perspective on the interconnected nature of marketing technologies and business development.
As the digital marketplace continues to evolve, creating innovative solutions and providing thought leadership becomes increasingly important. André embraces this challenge by contributing to organizations and initiatives that aim to elevate industry standards. His active involvement with the eco’s E-Mail Competency Group and Bundesverband Digitale Wirtschaft reflects his dedication to enhancing the digital marketing sector and fostering emergent technologies. Through these roles, he remains at the forefront of developing frameworks that will position the industry for future advancements.
Achievements
- Over 15 years of diverse experience in digital marketing and professional services.
- Significant leadership role at Mapp Digital, overseeing 60+ professionals in deliverability and marketing.
- Deputy of Security and Privacy at Mapp Digital, ensuring global compliance with data protection standards.
- Chairman of eco’s Email Competency Group and BVDW, guiding efforts in digital content policy formation.
- Proven track record in strategic partnership building, project management, and optimizing marketing strategies.
Conclusion
André Görmer's extensive experience, combined with his educational background and commitment to the digital marketing industry, positions him as a leading figure within the field. His unique blend of operational, strategic, and leadership skills not only benefit his organization but also contribute significantly to the industry as a whole. André is well respected among peers and clients alike, and his dual focus on enhancing user experience while upholding strict security standards continues to set a benchmark for success in the digital marketing landscape.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.