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Andi Graham
Marketing clarity | Storytelling impact | We help nonprofits grow.
Professional Background
Andi Graham is a dynamic leader and visionary entrepreneur, serving as the founder, CEO, and managing partner at Big Sea, a forward-thinking remote-first marketing agency established in 2005. With a remarkable trajectory that has seen her shape and refine the agency’s approach, Andi has positioned Big Sea as a key player in the marketing landscape, particularly known for its partnerships with a diverse array of clients. These clients range from cultural and educational institutions to large nonprofit organizations, museums, and aquariums across the United States. The agency's philosophy centers around the idea of creating meaningful connections between organizations and their supporters, and Andi's commitment to this mission is evident in every project undertaken by Big Sea.
Under Andi's leadership, Big Sea has developed a reputation for being both values-based and results-obsessed. The agency is proud to be a HubSpot partner while remaining platform-agnostic, ensuring that they can adapt to the unique needs of each client. This flexibility, coupled with a laser-focused approach to strategic communication, has enabled Big Sea to navigate the complexities of various marketing landscapes successfully and leverage cutting-edge strategies that drive engagement and foster community.
Prior to founding Big Sea, Andi accumulated a wealth of experience in various leadership roles. Her former positions include Managing Partner at Pineapple Development and Director of New Media at Baisden + Company Advertising. Each of these roles has contributed to Andi's comprehensive understanding of marketing strategies and client relations, allowing her to tailor solutions that resonate with the target audience and yield successful results.
Education and Achievements
Andi Graham's educational background is as diverse as her professional journey. She earned a Master of Arts in Strategic Communication from the University of South Florida, which has equipped her with advanced skills in crafting effective communication strategies underpinned by research and critical analysis.
Prior to her master's degree, Andi completed her Bachelor of Fine Arts (BFA) in Visual Art at Eckerd College. This creative foundation has not only enriched her approach to marketing but has also influenced the visual branding of the campaigns she oversees at Big Sea. Additionally, Andi holds a Bachelor of Arts (BA) in Sociology from Minnesota State University, Mankato, providing her with a unique insight into human behavior and societal dynamics, both critical to understanding target audiences in marketing.
Andi's educational journey began at Central High School, laying the groundwork for her future studies and career choices. Throughout her academic endeavors, Andi has demonstrated a commitment to excellence and a passion for learning, continuously seeking opportunities to expand her knowledge and expertise.
Beyond her formal education, Andi's achievements in the marketing world are noteworthy. Leading Big Sea since its inception in 2005, she has turned the agency into a leader in the industry, with a strong portfolio that boasts successful collaborations with notable organizations. Her vision for creating values-driven marketing solutions has not only benefited her clients but has also created a lasting impact on the communities they serve.
Achievements
Andi Graham's journey is marked by significant achievements that underscore her commitment to innovation and community engagement. She is highly regarded for her success in implementing strategic initiatives that connect organizations with their supporters in profound ways. Under her leadership, Big Sea has achieved recognition as an influential voice in the marketing industry, celebrated for its unique approach to client relationships and campaign execution.
Her ability to forge partnerships with various cultural and educational institutions has showcased her talents in marketing and her dedication to social causes. By focusing on the values that drive organizations, Andi ensures that Big Sea’s clients can achieve their mission while fostering meaningful connections with their audiences.
Through her multifaceted experience, she has also demonstrated a significant aptitude for navigating the complexities of digital marketing and new media, ensuring that her clients remain at the forefront of their respective fields. Andi's work has not only benefited her agency and clients but has also contributed to the evolution of marketing practices within nonprofit and cultural organizations, advocating for the impactful use of storytelling and community engagement in the digital age.
Overall, Andi Graham embodies the spirit of an entrepreneur dedicated to making a difference through strategic communication and community-oriented marketing. Her extensive educational background, coupled with her rich professional experience, has prepared her to lead Big Sea to new heights while remaining committed to the values that guide her work. As she continues to innovate and inspire, Andi remains a trailblazer in the marketing world, fostering connections that enrich both organizations and the communities they serve.
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