Anderson Liu

Anderson Liu is the CEO of Westwin, a leading marketing consulting firm that specializes in cross-border business and digital marketing solutions.1 He has shared insights and expertise on the impacts and business opportunities brought by technologies during the COVID-19 outbreak and its aftermath.1 Liu has noted that a wide range of industries in China moved online during this period, including music festivals, movie premieres, food and grocery ordering, and even medical consultations.1 As a keynote speaker at the ROI Festival, Anderson Liu discussed the history, development, mission, and vision of Westwin, which was formerly known as Microsoft Online (MSN China).12