Anders Ekström

Anders Ekström is the founder of FitnessPlayer, a Swedish-based fitness app designed for fitness studios and professional trainers in Sweden and the UK.1 He is also the founder of Music in Brands, a company that provides background music and in-store radio services.3

Professional Background

Before founding FitnessPlayer and Music in Brands, Anders Ekström had an extensive career in the music industry:

• He worked as a music manager at MTG Radio for over 10 years.3
• During his time at MTG Radio, he played a key role in building up Rix FM to become one of Sweden's largest radio channels.3
• He also served as the Head of Music at the mobile operator 3, where he was responsible for developing their digital music service and producing music for commercials.3

Entrepreneurial Ventures

FitnessPlayer: FitnessPlayer is an app that streamlines the process of preparing for fitness classes. It offers:

• An extensive music selection for various types of sports classes
• Legal music use, eliminating risks associated with unauthorized music
• Significant time-saving for trainers, reducing preparation time by up to 80%1

Music in Brands: Founded by Ekström in the spring of 2008, Music in Brands has grown to become one of the leading suppliers of background music and in-store radio in the Nordic region.3

Achievements

Under Ekström's leadership, FitnessPlayer has seen significant success:

• The app implemented an automated onboarding process using Product Fruits, which resulted in:
  • A 70% reduction in churn rate for trial users
  • Doubling of conversions into paying customers12

Anders Ekström's LinkedIn profile can be found under the username "andersasvensson".45