Anders Normann

Anders Normann is the Senior Director of Customer Experience and CRM at DSV - Global Transport and Logistics.13 He plays a key role in implementing and improving customer relationship management (CRM) systems within the company. Normann was instrumental in re-implementing CRM usage at DSV, leading a project that transformed the company's approach to CRM adoption.12

Some key points about Anders Normann's work at DSV include:

1. He led efforts to increase active users of MS Dynamics CRM from a few to 3,000.2
2. Normann oversaw the development of a comprehensive plan to address CRM adoption challenges after eight years of unsuccessful attempts.1
3. He is responsible for DSV's Customer Success Program (CSP), which surveys customer satisfaction to improve services.3
4. Normann emphasizes the importance of understanding customer experiences and using feedback to drive improvements in DSV's business practices.3

His expertise in customer experience and CRM has made him a notable figure in the logistics industry, with his insights being sought after for industry publications and discussions on customer-centric strategies.4