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    Anders Heikenfeldt

    Professional Background

    Anders Heikenfeldt currently serves as the Chief Omnichannel Retail Officer at Pomelo Fashion, a position he has held since November 2019. In this strategic role, he oversees the global omnichannel business, leveraging his extensive experience to redefine and innovate the fashion retail landscape. With a nuanced understanding of the digital needs that shape modern commerce, Anders is committed to propelling Pomelo's business forward, ensuring that it not only meets but exceeds the evolving expectations of consumers around the globe.

    Before taking on his current role, Anders demonstrated exemplary leadership as the Managing Director of a stealth venture within the H&M Group. This position allowed him to navigate the complexities of launching a new business from scratch, emphasizing his entrepreneurial spirit and ability to bring fresh ideas to the market.

    Anders has an impressive track record from his time as the Chief Operating Officer at 6ixty8ight, which is part of the renowned Hop Lun Group. His leadership was pivotal during a significant organizational turnaround, wherein he was instrumental in realizing a remarkable fourfold increase in top-line omni-channel growth while ensuring sustainable profits throughout the operation. His strategic vision also enabled the expansion of the 6ixty8ight brand across Asia, successfully positioning it among the most preferred value fashion brands in the region.

    Anders's career journey includes his impactful tenure as the Commercial Director for Avito, Russia's largest consumer-to-consumer (C2C) marketplace. His efforts played a significant role in scaling the company to a unicorn status, a testament to his acumen in driving growth and profitability.

    Anders’s career is further distinguished by his near eight-year tenure with H&M, where he took on various leadership roles. During this time, he contributed to the company’s impressive revenue growth from about $6 billion to approximately $25 billion and supported the company's expansion from 20 to 65 markets worldwide. His experience at H&M spans across several crucial positions including Head of Merchandising, Business Expert, Business Controller, Business Development Manager at COS, and Area Controller.

    Education and Achievements

    Anders's academic background lays a solid foundation for his career in business strategy and development. He graduated from Östra Real, a prestigious high school, in 2002. Following this, he pursued higher education in Business Strategy at Lund University, graduating in 2007 with the skills necessary for developing innovative and successful business strategies.

    Throughout his career, Anders has demonstrated a consistent ability to lead teams, develop robust business models, and propel organizations toward achieving their strategic goals. His work in omni-channel retail has not only transformed how businesses engage with customers but has also set new standards for operational efficiency in the fashion industry.

    Achievements

    Anders Heikenfeldt stands out as a visionary leader in the omnichannel retail space, recognized for his ability to drive growth and innovation in dynamic environments. Some of his noteworthy achievements include:

    • Successfully leading the launch of a stealth new venture within the H&M Group, showcasing his entrepreneurial instincts and leadership capabilities.
    • Spearheading a 4x increase in top-line growth at 6ixty8ight, all while ensuring the company's profitability and widespread brand recognition across Asia.
    • Playing a key role in accelerating Avito’s growth to unicorn status, demonstrating his aptitude for scaling businesses in competitive markets.
    • Contributing to H&M’s exponential revenue growth and international expansion, underscoring his fundamental role in one of the retail industry's leaders.

    Overall, Anders Heikenfeldt's extensive experience in retail leadership, combined with his educational background in business strategy, positions him as a leading figure in transforming omnichannel shopping experiences and driving forward-thinking strategies in the fashion industry.

    Related Questions

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    What lessons can be learned from Anders Heikenfeldt's experience in expanding Avito to unicorn status?
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    Anders Heikenfeldt
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    Location

    Bangkok Metropolitan Area