Anca Greve

Senior Director, Global Expansion

Anca Greve is the Senior Director of Global Expansion at Slack, where she plays a pivotal role in managing the company's localization efforts and ensuring that Slack's products are accessible and culturally relevant across various markets. Her journey at Slack began in 2015 when she joined as an Executive Assistant. Over the years, she has advanced through various positions, ultimately becoming a key leader in localization and global expansion strategies.1 3

Professional Background

Current Role: Senior Director, Global Expansion at Slack.
Previous Roles: Greve has held positions that include managing the localization team and overseeing help and learning teams.1 She has been instrumental in scaling Slack's localization efforts, which now support multiple languages and adapt the company's voice to different cultural contexts.4

Achievements

Under her leadership, the localization team has grown to include engineers and linguists who work collaboratively to automate processes and improve efficiency. This approach has reportedly saved thousands of work hours annually.1 2 Greve emphasizes maintaining brand trust and linguistic consistency as essential components of Slack's global strategy.4

Philosophy and Approach

Greve's philosophy centers on courtesy, craftsmanship, empathy, and playfulness, which guide her team's decisions on how to localize content effectively while preserving Slack's unique brand identity.4 She advocates for a centralized approach to localization, ensuring that all translation requests are processed through a streamlined system that enhances collaboration across teams.3 4

Industry Engagement

Anca Greve is also active in industry discussions about localization practices and has shared insights at various events, focusing on how companies can effectively manage their global presence through thoughtful localization strategies.2 5

Overall, Anca Greve's contributions to Slack reflect a commitment to innovation in localization and a deep understanding of the importance of cultural nuances in global communication.