Anat Barouch

Chief of Marketing and Strategy Officer

Anat Ben Barouch serves as the Chief of Marketing & Strategy Officer at Shibolet & Co., one of Israel's leading corporate law firms. She has a robust background in strategy building, marketing, communications, and business development. Her role involves creating and executing strategic plans across the firm, leading the marketing and business development teams, and ensuring effective resource allocation for result-driven initiatives.2 3

Professional Background

Leadership Experience: Anat has held various leadership roles in marketing and strategy, including positions as an organizational consultant for medium to large organizations, startups, and NGOs. This experience allows her to bring a unique perspective to the legal industry.3
Entrepreneurial Ventures: She was the founder and Chief Marketing Officer of Microsteps, a startup that provided communication tools for preschools, which was successfully sold. Additionally, she co-founded SIGO, another startup that did not succeed.3 5
Community Engagement: Anat is actively involved in mentoring programs, particularly for underprivileged girls in Israel through Tecnovation IL, and has volunteered with the Women’s International Zionist Organization (WIZO) and the Israel Venture Network (IVN).3

Skills and Expertise

Anat's expertise encompasses:

Strategic marketing and branding
Business development
Public relations
Organizational consulting

Her diverse skill set enables her to drive growth and innovation within Shibolet & Co., positioning the firm effectively in a competitive market.2 3 4

For more details about her professional journey, you can find her LinkedIn profile under the username anatb.1 5