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Anastasia T
Digital Marketing Director at Improvado - Routine Automation Enthusiast
Anastasia Titova is the Digital Marketing Director at Improvado, where she leverages her extensive experience in managing marketing and software initiatives. Her role involves overseeing digital marketing strategies that enhance brand visibility and optimize marketing performance through data-driven insights.
Anastasia is noted for her expertise in retail media networks and has contributed to discussions on the importance of first-party data in digital marketing. She emphasizes the need for marketers to adapt to changes in consumer behavior and the evolving landscape of digital advertising, particularly in light of the decline of third-party cookies.12
In addition to her professional role, Anastasia is active on social media platforms, where she shares insights related to marketing and product growth.2 Her background includes a strong focus on analytics and performance measurement, which are critical in her current position at Improvado.1