Anastasia Nicholl

Anastasia Nicholl serves as the Industry Lead for Consumer Packaged Goods (CPG), Beauty, and Technology within the Global Business Solutions team at TikTok. In her role, she is responsible for guiding major brands in developing effective marketing and advertising campaigns on the platform, focusing on client success and revenue growth. Her work involves consulting with high-profile clients such as Apple, Samsung, and Microsoft to enhance their presence on TikTok.1

Nicholl joined TikTok shortly after its launch in October 2018 and has since held various positions, including roles focused on CPG and Beauty. Before her tenure at TikTok, she worked as the Head of Client Services at Driftrock, a marketing partner for Facebook and LinkedIn, and was a Client Partner at Facebook for two years.12 Her educational background includes studies at Queen Mary University of London.2

Anastasia's expertise lies in leveraging social media to create impactful marketing strategies that resonate with audiences, making her a key player in TikTok's efforts to expand its influence in the advertising space.