Anant Gupta

Anant Gupta is the Director of Monetisation, Financial Services, and Video Commerce Products at Meesho, a leading e-commerce platform in India. He has over four years of experience in product leadership within the e-commerce sector, focusing on monetization strategies and financial service products. Prior to his current role, he held positions at Bain & Company, where he gained significant expertise in business strategy and product management.234

Gupta's educational background includes a degree from the Indian Institute of Management, which has equipped him with a strong foundation in management and business principles. His role at Meesho involves understanding user needs and developing products that cater to the unique challenges faced by customers, particularly those in tier-2 and tier-3 cities in India.12 His approach emphasizes user empathy and data-driven decision-making to enhance product offerings.1