Anand Singh

Anand Singh is a versatile Management Consultant & Subject Matter Expert with a background in Marketing, holding an MBA in Marketing. He specializes in Digital & CRM Transformation in Enterprise Marketing Campaign Management, Marketing operations, Database marketing & Analytics.

Anand has a proven track record in Digital Marketing Transformation, cross-channel customer communication, campaign strategy, vendor management, project management, and budget management. He has developed and executed business plans to enhance Marketing strategies for insurance product offerings, improve conversion rates, acquire new leads, and enhance customer experience and engagement.

Certified in various EMM product suites such as IBM Unica Campaign, Unica eMessage, SAS Customer Intelligence, Oracle Eloqua, Social Relationship Marketing, Salesforce Marketing Cloud, and proprietary custom & cloud-based marketing solutions.

Anand's specialties include Marketing Automation, Marketing CRM, Marketing Operations, Marketing Analytics, Insights Consulting, Digital Transformation, Project Management, Business Analysis, and Advisory.

Anand differentiates himself through strong stakeholder management abilities, a passion for driving Marketing Transformation programs, hands-on experience with emerging marketing automation technologies, extensive cross-border collaboration, strategic thinking, attention to detail, and a consistent delivery record.

His professional experience includes senior roles at AXA Hong Kong and Macau as Senior Manager - Digital CRM Marketing, HSBC as Manager - Digital Messaging, AXA Asia as Regional Digital Marketing CRM Manager, AIA as Project Manager - Automated Marketing - IT Transformation, Tata Consultancy Services as Module Lead - Digital Enterprise Marketing solutions and services, Accenture as Senior Business Analyst - CRM, Brandscapes Worldwide as Associate Insight Consultant, Mahindra Satyam as Business Analyst in Business Intelligence Practice, and trainee experience at Dr. Reddy's Laboratories.