AnaLizz Pardo Tarabay

AnaLizz Pardo Tarabay is a digital transformation pioneer with over 16 years of experience in global brand strategy, digital marketing, and e-commerce, with a successful track record in leading growth and innovation for large corporations and startups.

Having held key roles at Nike and L'Oréal, as well as co-founded startups in Latin America, the U.S., Spain, and the UK, AnaLizz specializes in developing and implementing comprehensive 360 marketing campaigns utilizing data, A/B testing, and marketing automation to accomplish measurable business objectives.

Her expertise includes marketplaces, customer journey optimization, B2B sales and marketing strategies, and CRM management with tools like HubSpot and Salesforce.

Noteworthy accomplishments include leading the 'Unlimited Campaign' at Nike during the 2016 Olympics, driving digital engagement to enhance brand loyalty and revenue growth, and overseeing digital transformation at L'Oréal across LATAM to bolster e-commerce presence and brand visibility.

In recent roles, AnaLizz has concentrated on driving customer acquisition for B2B and e-commerce startups globally, driving product adoption, and improving brand engagement through innovative digital platforms.

As the former Director of Revenue Marketing at SMG - Service Management Group, she directed content marketing, industry events, and paid media campaigns, optimizing spending across channels for maximum ROI.

AnaLizz's professional strengths extend to vendor management and stakeholder engagement, collaborating with top agencies and external partners to ensure high efficiency and quality project delivery.

With a blend of entrepreneurial spirit and corporate expertise, AnaLizz is adept at thriving in remote and dynamic environments, making her a valuable asset in the digital space.