Ana Ormaechea

Ana Ormaechea is a media executive with over 20 years of experience, currently serving as the Chief Digital Officer (CDO) at PRISA Radio.34 She leads the Audio first Product Strategy for 30 brands across 13 different countries in Spain and Latin America.5 In her role, Ormaechea is responsible for all digital product development at PRISA Radio.6

At PRISA Radio, which is the world's largest Spanish-language audio production company, Ormaechea has been involved in several innovative projects:

1. She coordinates voice innovation initiatives, including the development of AI tools for audio distribution and voice applications.1
2. She played a key role in the development of VerificAudio, an AI tool designed to detect audio deep fakes and combat disinformation.2
3. Ormaechea is part of the team working on PrisaID, a pioneering project that unifies data about readers, listeners, and users to enhance personalization and monetization.1

Prior to her current position, Ormaechea co-founded two start-ups.6 She has also received education from Stanford University.3