Ana Martins

Ana Martins is a sociologist with a degree in Political and Social Sciences from FESP-SP (Fundação Escola de Sociologia de São Paulo).

She has over 20 years of experience as a market and opinion research professional, specializing in managing projects in Brazil and Latin America across various business segments such as consumer goods, telecom, finance, retail, pharmaceuticals, automotive, and more.

Ana has worked in major multinational market research and opinion investigation companies like Research International (now TNS Research International) and Millward Brown, a subsidiary of IBOPE and Kantar, where she held roles from trainee to account and planning manager.

As an independent consultant, she excels in coordinating projects and preparing comprehensive reports and data analyses for market research, opinion surveys, and socioeconomic studies.

Her qualifications include client relationship management, project coordination across Brazil, Latin America, Portugal, and Spain, project planning, execution and management, team and departmental training, and management.

Ana has undertaken specialized courses in Ethnography in social media: brands and consumption, Netnography at IBPAD - Brazilian Institute of Data and Analysis, Political and Social Sciences at FESPSP - School of Sociology and Politics of São Paulo, and Innovation in StoryTelling from Branded Content to Transmedia at the School of Superior Advertising and Marketing.

She has held positions such as Market Research Manager at Kantar Millward Brown and previously worked as a Market Research Consultant at Ana C Martins, and held managerial roles at Research International and Millward Brown.