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Ana B.

Chief Happiness Officer
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Ana Bacellar is an executive with over 20 years of experience in Marketing, Communication, Strategic Partnerships, and Sales, both nationally and internationally. She holds a Master's degree in Project Management, with specializations in Marketing, Advertising, Public Relations, and a Bachelor's degree in Business Administration. Ana's career highlights include her role as Marketing Director at the Brazilian Paralympic Committee, where she secured groundbreaking partnerships and sponsorships, significantly increasing the organization's visibility and revenue. She was the visionary behind the Paralympic Ambassador Program, leveraging the influence of Brazilian personalities to boost ticket sales for the Rio 2016 Paralympic Games by nearly 300%. These achievements led to her recognition as the Best Sports Manager in Brazil by ESPM in 2017.

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