Ana André

Ana André is the Marketing Director at Leroy Merlin Portugal, where she focuses on data-driven marketing strategies. With a background in e-commerce and digital marketing, she has played a significant role in enhancing the company's performance marketing efforts. Her leadership has been instrumental in implementing personalized marketing campaigns that have notably improved conversion rates and customer engagement.

Before her current role, Ana André gained experience at other prominent companies, including Samsung. She holds a degree from Instituto Superior, contributing to her expertise in the field of marketing and digital strategies.134

Ana is based in Lisbon, Portugal, and is actively involved in leveraging first-party data to create targeted marketing initiatives that align with consumer interests, thereby driving sales and improving customer experience at Leroy Merlin.12