Amy Wu

Amy Wu is an Integrated Media Planner at OMD USA, where she focuses on planning digital media strategies, notably for the Wells Fargo account. Her career began as an Interactive Designer at Boston University AdLab, followed by roles including Graduate Research Assistant and various positions in strategic planning and media at agencies like Huge and Horizon Next. Before joining OMD USA, she served as a Brand Strategist at Horizon Next and has also worked as a Creative Operations Specialist at HBO Max.

Wu holds a Master of Science in Advertising from Boston University and dual Bachelor's degrees in English Language and Literature and Business Honors from The University of Texas at Austin. She has obtained certifications in Google Ads and Snapchat Essentials, enhancing her expertise in digital marketing and media planning.12