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Amy Watson
Design Strategy for Maximum Engagement and User Experience
Amy Watson is a Design Strategist at the ASU Library, part of Arizona State University, where she has worked since May 2018. In her role, she leads the design team within the Communications and Donor Relations unit, focusing on enhancing user experience and engagement through innovative design solutions. Watson is responsible for overseeing various projects, including book and magazine design, art direction, and creating promotional materials that effectively communicate the library's mission and services.13
Her career at ASU began in 2012 when she joined as a Graphic Designer. She has since progressed through several roles, including Graphic Design Specialist before becoming a Design Strategist. Watson also serves as Adjunct Faculty at The Design School within the Herberger Institute for Design and the Arts, where she shares her expertise in graphic design and visual communication.14
In addition to her professional responsibilities, Watson has received multiple awards for her work, showcasing her commitment to excellence in design. She holds certifications in creating accessible PDFs and has been recognized by organizations such as AIGA Arizona for her contributions to design projects.12
Overall, Amy Watson combines her extensive experience in graphic design with a passion for education and user engagement, making significant contributions to the ASU Library and its community.