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Amy Sullivan
Global Account Director at Forrester
Amy Sullivan is a seasoned digital-first marketer with over 15 years of experience in multi-channel advertising, product development, team leadership, and talent management. She has primarily worked in agencies, contributing to a wide array of projects for renowned companies such as Bank of America, U.S. Cellular, Procter and Gamble, and Harley Davidson.
Amy's expertise spans customer acquisition, cross-functional leadership, digital marketing strategy, CRM, integrated communications planning, campaign strategy and execution, analytics and optimization, agile development of MVP solutions, A/B and multivariate testing, social media and content marketing, mobile app development, Search Engine Marketing and Optimization (SEO), strategic partnerships, agency/vendor relations, and team building.
She holds a Master of Business Administration (MBA) from Boston College's Wallace E. Carroll Graduate School of Management and a Bachelor's degree from Colgate University.
Currently, Amy Sullivan serves as the Global Account Director for Premier Vendor Accounts at Forrester, showcasing her strategic account management skills and industry expertise.
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