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Amy Shaffer
Creative Director at The Wonderment
Amy Shaffer is the Creative Director at The Wonderment, a non-profit organization focused on empowering children to make a positive impact on the world.13 In her role, she conceptualized and co-created The Wonderment, a digital platform that connects kids from around the globe, allowing them to collaborate creatively and contribute to social good projects.12
Professional Background
Amy's career has been shaped by her interest in harnessing collective creativity to improve the world. Her work has been featured in notable publications such as the New York Times, EdSurge, Vogue, and Real Simple.1
The Wonderment
The Wonderment is a platform where children from over 25 countries can:
- Connect with each other globally
- Engage in creative collaboration
- Use their collaborative efforts as a form of currency (backed by donors) to support social good projects they care about12
Philosophy and Approach
Amy describes herself as an "intuitive creative facilitator" or a "Friend of Ideas." Her approach centers on the belief that ideas and creativity are more than just end products – they are essential mediums for:
- Human connection
- Finding meaning
- Personal growth2
She advocates for shifting the way we engage with children, suggesting that instead of asking "What do you want to be when you grow up?", we should ask "What do you wonder about?" This approach, according to Amy, can help reconnect people with forgotten aspects of themselves and encourage imagination.2
Amy Shaffer is based in the Salt Lake City Metropolitan Area and can be found on LinkedIn under the username amy-shaffer-4050701a1.3
