Amy Rogoff Dunn

Amy Rogoff Dunn is the founder of Story & Verse, a consultancy specializing in brand strategy and innovation based in New York City. With over 20 years of experience in the field, she has developed a robust career that began at McKinsey & Company as a business analyst. Following that, she worked as a marketing strategist at Ogilvy and later honed her skills as a brand strategist at Redscout. Before establishing Story & Verse, Dunn was a partner at Kelton Global, where she led a brand strategy team focused on delivering insights for major lifestyle brands like Nike, Coca-Cola, and Amazon.123

At Story & Verse, Dunn emphasizes the importance of connecting consumer insights with cultural foresight to uncover opportunities for brands. The consultancy aims to help brands articulate their purpose and navigate the complexities of today's market.15 Her educational background includes studies at Harvard Business School, which complements her extensive professional experience.4