Amy Luby

Amy Luby is a seasoned professional in the IT services industry with over 28 years of experience. She currently serves as the Vice President of Ecosystems & Communities at Seceon Inc., a position she has held since August 2023.1

Career Highlights

Channel Leadership: Amy is known as a transformational leader in the Managed Services Provider (MSP) space, specializing in sales, marketing, and channel strategy.1 She has a proven track record of creating and growing successful businesses and communities in the MSP and cloud sectors.

Entrepreneurship: Prior to her current role, Amy founded and led several companies:

• MSP Services Network: She established one of the first Master MSPs in the IT Channel, growing it from zero to 1500 resellers in just three years.1
• Mobitech: As founder and CEO, Amy pioneered the transition from break-fix to managed services over a 15-year period.1

Consulting and Strategy: Amy has consulted with over 1500 MSPs worldwide and built an online community of over 3000 MSPs.1 She continues to work with high-profile corporations and funded tech start-ups to define and lead their global channel strategies.

Recognition

Amy's contributions to the industry have been widely recognized:

• Named to CRN's Channel Chief and Women of the Channel lists
• Included in Forrester's Top 100 Most Influential in the Channel
• Listed in MSP Mentor Top 250 Influencers1

Philosophy and Approach

Amy's mission is to drive innovation in the channel by empowering and enabling technology partners. She is known for her ability to align internal and external stakeholders and deliver channel initiatives quickly and profitably.1

Amy Luby's extensive experience, leadership in channel strategy, and commitment to innovation make her a prominent figure in the MSP and IT services industry.