Calvin College

Director of Author Relations, Acquisitions Editor at Crossway

Crossway

Vice President of Author Relations and Publicity, Acquisitions Editor

Director of Author Relations, Acquisitions Editor

Director of Communications

Senior Director of Print Marketing & Publicity

Publicity Director

Develop and execute creative marketing and publicity plans for 80+ books per year—includes advertising, events, partnerships with other strategic organizations, marketing materials, video, and direct mail campaigns. Manage author relations for all marketing initiatives and plans. Oversee the publicity team. Work with outside PR and marketing firms as needed. Participate in book titling discussions. Manage budget, ad placement, and new release campaigns for all titles.

Senior Marketing & Publicity Manager

Developed and executed comprehensive marketing campaigns for 100+ titles per year. Oversaw the publicist and intern staff. Managed author relations for authors with all levels of experience. Organized event logistics for trade shows and consumer events. Participated in all acquisition decisions for future publications and titling discussions. Copywriting for social media, advertisements, sales and marketing materials, and PR materials. Managed relationships with influencers to promote book releases. Managed budget, ad placement, and new release campaigns for all titles.

Kregel Publications

Marketing Manager

Worked with media and influencers to promote new books to trade and consumer outlets. Coordinated with authors for interviews and guest articles. Wrote and distributed press materials—interview questions, talking points, press releases. Contracted with outside PR firms as needed.

Publicist

Amy Kruis