Amy Juaristi

Amy Juaristi serves as the Chief Marketing & Communications Officer at BeautyHealth, where she plays a pivotal role in shaping the company's strategic communications and public affairs. Appointed in May 2022, she is also a member of the Executive Committee, contributing to the company's significant growth and its first profitable year in 2022.12

Background and Experience

With over two decades of experience in beauty, consumer goods, and healthcare, Juaristi has a robust track record of leading corporate communications for major brands. Before joining BeautyHealth, she held key positions at Coty, Zocdoc, and Chobani. At Coty, she managed corporate affairs for well-known brands like Covergirl and oversaw communications during its merger with Procter & Gamble.12 Her tenure at Zocdoc was marked by the company's rise to unicorn status, where she led external communications efforts.2

Achievements at BeautyHealth

Under her leadership, BeautyHealth has seen impressive metrics:

• Revenue Growth: Achieved a 53% increase in revenue to $398 million within two years.
• Brand Recognition: Doubled consumer brand awareness, positioning Hydrafacial as the third most recognized aesthetics brand globally after Botox and Juvéderm.2

Juaristi's educational background includes studies at the USC Annenberg School for Communication and Journalism, which complements her extensive professional experience in marketing and communications.2