Amy Hardy

Amy Hardy is a seasoned Creative Director at Media Loft, based in the Greater Minneapolis-St. Paul Area. Originally from Nashville, she has amassed 17 years of experience in various aspects of creative direction, graphic design, and advertising. Her career began as a design intern at Cheree Berry Paper in 2006, and she has since held several prominent positions within the industry.

Professional Experience

• Current Role: Creative Director at Media Loft (August 2022 - Present)

  • Leads creative strategy and execution for corporate events and experiences.
  • Focuses on cohesive attendee journeys and event themes.

• Previous Roles:

  • Associate Creative Director at Media Loft (October 2020 - August 2022)
  • Freelance Creative Director/Designer/Art Director at design8days (August 2007 - August 2020)
  • Various roles including Art Director at Target Creative and Senior Designer at Latitude.

Skills and Strengths

Amy is known for her "Strategy Meets Empathy" approach, emphasizing collaboration and detail-oriented execution. Her strengths include:

• Event and experiential design
• Strategic vision planning
• Art direction and storytelling

Notable Clients

She has worked with prestigious brands such as:

• Boston Scientific
• Reebok
• Target
• St. Jude Children's Hospital

Awards and Recognition

Amy has received several accolades, including recognition from the MN Ad Fed's 32 Under 32 and multiple awards in design competitions.

Her extensive background in creative direction positions her as a key player in shaping impactful brand experiences through innovative design solutions.