Amy Gunzenhauser

Amy Gunzenhauser is a seasoned professional in the digital marketing and creator economy space, currently serving as the Director & Head of Creator Growth and Brand Sponsorships at ShopYourLikes. With a career spanning both digital and traditional marketing, Amy brings a wealth of experience to her role.1

Career Trajectory

Amy joined ShopYourLikes in mid-2023, marking a significant turning point in her professional journey. She celebrated her first month with the company in August 2023, describing it as an "affirming change" in her life.4 Prior to this, Amy had been working for a company focused on data and artificial intelligence, which she had considered her "forever job" just two years earlier.2

Current Role and Responsibilities

At ShopYourLikes, Amy is deeply involved in:

• Creator Growth: She works on strategies to help content creators maximize their earning potential, particularly by identifying high-earning windows.5
• Brand Sponsorships: Amy plays a key role in developing and managing brand partnerships for the platform.
• Marketing Leadership: In February 2024, she announced that ShopYourLikes was seeking to hire its first dedicated Marketing Manager, indicating her involvement in expanding the company's marketing efforts.3

Company Growth and Achievements

Under Amy's leadership, ShopYourLikes has experienced significant growth:

• The platform reported delivering 65% earnings to creators, showcasing its commitment to supporting content creators.6
• Amy has highlighted the company's expansion through new retail partnerships and brand sponsorships.6

Professional Background

Amy Gunzenhauser is based in Thousand Oaks, California, and has over 500 connections on LinkedIn.1 Her extensive experience in both digital and traditional marketing facets has likely contributed to her success in navigating the evolving landscape of creator economy and influencer marketing.