Amy Hoffman

Amy Friedlander Hoffman is a seasoned business executive with extensive experience in various industries. She served as the Chief Business Officer at Liquid Death Mountain Water from February 2021 to May 2022.1 Her career spans multiple high-profile roles and companies, showcasing her versatility and expertise in business development and strategy.

Career Highlights

Liquid Death Mountain Water: As Chief Business Officer, Friedlander Hoffman contributed to the company's growth for over a year.1

Uber: Prior to Liquid Death, she held significant positions at Uber:

• Head of Business, Brand (January 2018 - June 2019)
• Head of Business Development & Experiential Marketing (July 2014 - January 2018)1

Other Notable Roles:

• Founder of Priority Digital Media (July 2008 - July 2014)
• SVP, Programming at AT&T (February 2005 - July 2008)
• SVP of Business Development and General Counsel at Intertainer (January 1998 - June 2002)1

Current Endeavors

As of 2024, Friedlander Hoffman is involved in several advisory and board member roles:

• Business Advisor for companies like Ridwell, Smarter, and Alice Mushrooms
• Board Member at Puffin Drinkwear
• Chief AI Officer and Board Member at Aletheia Marketing & Media2

Education and Location

Friedlander Hoffman is based in Santa Monica, California, and has an educational background from the University of Chicago Law School.1

Her diverse experience and current involvement in AI and marketing demonstrate her adaptability and continued relevance in rapidly evolving industries.