Amy Elisa Jackson

Amy Elisa Jackson is a seasoned marketing executive currently serving as the Vice President of Global Marketing at PATTERN Beauty, a natural hair care brand focused on curly, coily, and tight textures.1 She has been with PATTERN Beauty since October 2020, initially joining as the Senior Director of Marketing before being promoted to her current role in January 2022.1

Professional Background

Amy is described as a strategist, creative engine, and doer who consistently delivers excellence in her projects.1 Her responsibilities at PATTERN Beauty include:

• Driving the strategy, direction, and implementation of omnichannel marketing and product plans
• Growing and marketing Tracee Ellis Ross' hair care company
• Owning the narrative for the brand

Achievements at PATTERN Beauty

During her tenure, Amy has accomplished several notable achievements:

• Led the development of a long-term content marketing strategy across multiple platforms
• Developed syndication partnerships with major media outlets like Fast Company, Business Insider, TIME, and Entrepreneur
• Grew consumer blog traffic by 60% year-over-year
• Drove email newsletter content and traffic
• Built branded content strategies to support client retention and renewals

Previous Experience

Before joining PATTERN Beauty, Amy held several other prominent positions in marketing and content:

• Director of Partnerships & Social at Levo League (May 2015 - February 2016)
• Public Content Operations at Facebook (September 2014 - February 2015)

Skills and Expertise

Amy's expertise spans various areas of marketing and content creation:

• Content strategy and execution
• Influencer and social media marketing
• Partnership management
• Traffic growth and user acquisition
• Editorial content creation

Her LinkedIn profile showcases her passion for storytelling, whether through interviews, panel moderation, or feature writing.3

Amy Elisa Jackson continues to lead PATTERN Beauty's marketing efforts, focusing on creating captivating brands and engaging with customers in the beauty industry.2