Amy Doan

Amy Doan is the co-owner and founder of Sugarpill Cosmetics, a brand known for its vibrant, cruelty-free makeup products. Launched in 2010, Sugarpill has gained a cult following for its highly pigmented eyeshadows and playful aesthetic. The brand was born out of Doan's desire to create bold cosmetics that were difficult to find at the time, particularly for makeup enthusiasts who wanted more colorful options.

Doan, who is also recognized online by her moniker Shrinkle, initially became interested in makeup to complement her fashion designs. Her journey into the beauty industry began when she sought out theatrical makeup to enhance her looks for photoshoots. This passion led her to establish Sugarpill after realizing the demand for bright, accessible cosmetics among her followers on social media.12

In addition to her entrepreneurial role, Doan emphasizes the brand's commitment to animal welfare, stating that being cruelty-free is a core value rather than just a marketing strategy.1 Under her leadership, Sugarpill has become synonymous with creativity and self-expression in the beauty community.