Amy Callaway

Amy Callaway is a seasoned professional in the retail industry, currently serving as the Brand Experience Manager for Store Planning and Design at The North Face.3 With over a decade of experience in retail, she has developed expertise in design, merchandising, and brand storytelling.4

Professional Experience

At The North Face, Amy has taken on several key responsibilities:

• Owning the overall in-store strategy
• Developing channel and go-to-market strategies
• Managing brand experience initiatives2

Her role involves a focus on in-store presentations and enhancing customer experiences, which aligns with her background in retail and brand management.4

Skills and Expertise

Amy is known for her:

• Leadership abilities
• Passion for her work
• Team-oriented approach1

She has been recognized as "the ultimate team player" and has demonstrated her leadership skills through her involvement in pioneering the Women's Employee Resource Group at The North Face.1

Location and Background

Based in Berkeley, California3, Amy has built a career that spans various aspects of retail and brand management. Her experience extends beyond her current role, having worked in different capacities within the retail industry before joining The North Face.

Amy Callaway's professional profile showcases a dedicated individual with a strong focus on brand experience, store design, and customer-centric strategies in the retail sector, particularly within The North Face organization.