Amy Burford

Amy Burford is the Digital Transformation Lead at the Martech Center of Excellence (COE) for Fidelity Investments. She is based in Naples, Florida, and has a substantial professional network, boasting over 2,000 followers and 500+ connections on LinkedIn. Her role focuses on driving digital transformation initiatives within the organization, emphasizing the importance of emotional engagement in organizational change, as highlighted in her posts.12

In her career, Amy has demonstrated a strong focus and effectiveness in her roles, contributing significantly to Fidelity's digital strategies and marketing technology efforts. Her insights into organizational transformation reflect a deep understanding of the emotional dynamics involved in such processes.2