Sign In
Get Clay Free →

Suggestions

    Amy Broadhead

    Professional Background

    Amy Broadhead is a distinguished professional in the apparel and merchandising industry, bringing over two decades of extensive experience across some of the world's most recognized brands. As the Senior Director of Merchandising - Apparel at Puma, Amy has become a pivotal force in driving innovative strategies that enhance product offerings and customer satisfaction. Her leadership expertise has been honed through diverse roles, including serving as the Strategic Business Unit Leader at New Balance, where she played a crucial role in shaping global apparel strategies, and as the Global Apparel Product Director for Nike Men's Training and the Jordan Brand.

    Before her impressive tenure at Puma, Amy amassed a wealth of experience at Nike, where she held multiple leadership positions. Notably, she was the Global Product Director for Jordan Brand Apparel, giving her unique insight into premium athletic lines and consumer preferences. Her journey with Nike also included her role as Senior Product Manager for Jordan Apparel and Head of Basketball at Nfinity Athletic, where she fostered innovation and product development across various menswear lines.

    In addition to her leadership in major brands, Amy's career reflects a commitment to empowering young athletes, demonstrated by her time on the Board of Directors for the Title IX Girls Running Club. This organization focuses on inspiring young girls to engage in sports and promote teamwork and resilience.

    Education and Achievements

    Amy Broadhead's foundational education in psychology, obtained from the prestigious Brown University, provides her with a unique perspective on consumer behavior and team dynamics. Complementing her academic background, Amy also studied at Brooks School, where she developed leadership skills that would later translate into her professional endeavors.

    Amy’s career trajectory is characterized by rapid advancement and a variety of roles that showcase her talent in product management, marketing, and leadership across various sectors. Before her role at Puma, she served as Senior Product Marketing Manager for NBA and NCAA Apparel at Adidas, where she effectively bridged the gap between performance and consumer appeal. Her expertise in footwear product management was further solidified during her tenure at Reebok, where she managed product lifecycle, and at Burton Snowboards, where she contributed to the evolution of snowboarding apparel.

    Throughout her career, Amy has demonstrated an exceptional ability to navigate the complexities of the apparel market, consistently innovating and meeting the changing demands of athletes and consumers. Her background in marketing and product management, coupled with her strong leadership skills, have made her a frontrunner in the industry.

    Achievements

    Amy Broadhead's numerous accomplishments underline her significant impact on the apparel industry. Her role at Puma highlights her strategic acumen as she leads merchandising initiatives that enhance brand visibility and market share. She has been instrumental in launching successful apparel lines that resonate with consumers, making sportswear more accessible and appealing to a broader audience.

    Her previous work at Nike marked a transformative period, where her strategic decisions led to the successful rollout of innovative products and collaborations that embraced both style and performance. As the Global Apparel Product Director for the Jordan Brand, she played a key role in solidifying the brand's position in the competitive athletic apparel market.

    In her earlier positions at Adidas, Reebok, and beyond, Amy was a driving force in product launches that captured the spirit of various sports while ensuring optimal functionality for athletes. She has gathered numerous accolades for her collaborative efforts and successful merchandising strategies that have led to measurable growth in brand engagement and consumer loyalty.

    In summary, Amy Broadhead is not just a leader in the apparel industry but also a visionary committed to shaping the future of sportswear. Her rich educational background, extensive professional experience, and unwavering dedication to empowering athletes exemplify her commitment to excellence. As the industry continues to evolve, Amy's influence will undoubtedly drive the next generation of innovation and sustainability within the apparel market.

    Related Questions

    How did Amy Broadhead’s education at Brown University influence her career in apparel merchandising?
    What key strategies has Amy Broadhead implemented at Puma to enhance their apparel offerings?
    In what ways has Amy Broadhead contributed to empowering young female athletes through her work with Title IX Girls Running Club?
    What experiences at Nike shaped Amy Broadhead’s expertise in global product direction?
    How does Amy Broadhead approach leadership in the competitive landscape of the apparel industry?
    A
    Add to my network

    Location

    Greater Boston Area