Amy Broadfoot

Amy Broadfoot is a Melbourne-based digital marketing consultant and fractional CMO who specializes in digital strategy and marketing.1 She is the Founder & Managing Director at This Is Human // Australia, a company that focuses on uncovering technical blockages affecting search rankings and explaining them in simple terms.1

Amy has a diverse background in digital marketing, with expertise in several areas:

Areas of Expertise

• SEO and Content Marketing: She believes that SEO, when combined with content and inbound marketing, offers the best value approach for businesses of all sizes and sectors.1
• Digital Advertising: Amy strategizes and oversees a blend of online advertising, including AdWords, social media, and PR.1
• B2B Marketing: She develops comprehensive B2B marketing strategies to communicate unique value propositions and establish brands as trusted resources.1
• Fractional CMO Services: Amy provides consultancy and training processes for small businesses, helping them define customer needs and find untapped marketing opportunities.1

Professional Background

Amy's experience includes working with major tech companies:

• Ex-Google
• Ex-Microsoft
• Ex-News Corp3

Skills and Approach

Amy is known for her ability to think both technically and creatively.1 She focuses on demystifying the complex world of digital marketing for her clients, creating clear and actionable marketing plans.1 Her approach involves a unique blend of various digital marketing techniques, emphasizing the importance of understanding when and how to use each element effectively.1

Amy is highly regarded in her field, with colleagues describing her as a talented professional with great content strategy and communications knowledge.2 She is particularly noted for her understanding of the SEO challenges that brands face.2

In addition to her consulting work, Amy has also been involved in organizing cultural events. While living in Perth, she ran several micro cinema events and was the Australian founder and manager for the world's largest short film label, Future Shorts.4