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    Amy Braun

    Senior Digital Product Manager at Rocket Mortgage

    Professional Background

    Amy Braun is a highly driven and focused leader in the tech industry, particularly recognized for her impactful contributions within Software as a Service (SaaS) products. With a strong commitment to helping individuals learn and grow, Amy excels at continuous innovation and optimization, which has significantly influenced the companies and teams she has been a part of throughout her career. As a Senior Digital Product Manager at Rocket Mortgage, she has honed her skills in crafting and refining product vision and strategy, leveraging both quantitative and qualitative customer research to drive product development.

    A strong advocate for using data to propel decision-making, Amy has affectionately dubbed herself a “closet data nerd”. This passion for data not only informs her work but also contributes to her tailored approach toward customer needs, ensuring that the products she develops truly resonate with users and effectively solve their problems.

    With a proven track record at Cengage, a leader in educational content and technology, Amy has held multiple roles, each progressively advancing her expertise in product management and strategy. From her beginnings as an Editorial Associate at the University of Michigan Press to her most recent leadership role as Director of Product Management at Cengage, Amy’s career trajectory showcases her strong foundation in content strategy and digital management, cementing her as an industry expert in educational technology.

    Education and Achievements

    Amy Braun's educational journey laid the groundwork for her successful career in product management and strategy. She obtained a Bachelor of Arts degree from the prestigious University of Michigan, a remarkable institution known for producing leaders and innovators across various fields. Following her undergraduate studies, she further enhanced her knowledge and skills by earning a Master’s Degree at Walsh College, equipping her with advanced tools to tackle complex challenges in the tech industry.

    Throughout her career, Amy has received commendations for her ability to shape product development that aligns with customer insights. Her work at Cengage saw her rise from the position of Production Manager to Senior Vice President of Product Management, demonstrating her leadership capacity and dedication to driving positive change in product strategy and execution. Her commitment to creating products that matter and her ability to adapt to industry changes have enabled her to consistently deliver stellar results.

    Achievements

    Some notable achievements in Amy Braun’s career include her successful leadership in product management at Cengage, where she played a critical role in refining their digital content offerings and enhancing user engagement through innovative product solutions. She has not only transformed various content strategies but also driven growth in new customer acquisition through effective product positioning and targeted marketing strategies.

    As a thought leader, Amy frequently collaborates with cross-functional teams, catering to the needs of stakeholders from different backgrounds, which has been pivotal in achieving alignment between business goals and user requirements. Her enthusiasm for empowering individuals through learning and technology continues to inspire her colleagues and the broader community.

    Amy Braun remains a strong presence in the realm of SaaS product management, continuously seeking opportunities for improvement while helping her teams navigate the evolving tech landscape. Her proactive mindset, coupled with her deep understanding of customer needs and market trends, positions her as a significant asset to any organization aiming for excellence in product delivery.

    Related Questions

    How did Amy Braun develop her expertise in SaaS product management?
    What strategies does Amy Braun employ in continuous innovation for digital products?
    In what ways has Amy Braun's educational background influenced her career trajectory?
    How has Amy Braun contributed to product development at Rocket Mortgage?
    What are some key achievements Amy Braun is most proud of during her tenure at Cengage?
    Amy Braun
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    Location

    Detroit Metropolitan Area