Amuthan Rajendran

Amuthan Rajendran is the Head of Product at 6thStreet.com, an e-commerce company based in Dubai, United Arab Emirates.1 He has a background in technology and product management, with a focus on e-commerce and digital innovation.

Professional Achievements

Amuthan has been instrumental in driving technological advancements and product development at 6thStreet.com. Under his leadership, the company has achieved notable success:

• In 2022, 6thStreet.com won the award for the Best E-commerce Retailer in UAE and was recognized as the Best Tech Adopter in the region.2
• Amuthan led the development and launch of the Gulf Cooperation Council (GCC) region's first phygital store, serving as the product manager from concept to launch.3

Education and Experience

Amuthan's educational background includes studying at Anna University.1 His professional experience has been primarily focused on the e-commerce sector, with a particular emphasis on product management and technological innovation.

Areas of Expertise

Amuthan's expertise spans several areas within the tech and e-commerce domains:

• Product Management
• E-commerce Strategy
• Phygital (Physical + Digital) Retail Solutions
• Technological Innovation in Retail

His work demonstrates a strong commitment to leveraging technology to enhance the retail experience and drive business growth in the competitive e-commerce landscape of the UAE and broader GCC region.