Amrita Mathur

Amrita Mathur is the Vice President of Marketing for Mid-Market and Enterprise (MM and ENT) at ClickUp, a productivity platform designed to help teams manage tasks and projects more efficiently. She joined ClickUp in August 2023, bringing extensive experience in marketing leadership from previous roles at companies such as Superside and Top Hat.42

Professional Background

• Current Role: VP of Marketing at ClickUp (August 2023 - Present)
• Previous Roles:
  • VP of Marketing at Superside (May 2019 - August 2023)
  • VP of Demand Generation at Top Hat (November 2016 - April 2019)
  • Director of Demand Marketing at Vision Critical (March 2014 - November 2016)
  • Director of Marketing at PriceMetrix, part of McKinsey & Company (April 2011 - March 2014)
• Early Career: Mathur has held various marketing positions since starting her career in the mid-2000s, including roles at Redknee and OpenText.42

Marketing Philosophy

Mathur emphasizes a blend of data-driven decision-making and creative intuition in her marketing strategies. She advocates for understanding audience needs deeply to tailor messages effectively. Her approach includes optimizing the user journey from initial engagement with freemium products to conversion into paying customers.23

In interviews, she discusses the importance of content in marketing efforts and how to prioritize various initiatives within a large user base. She also highlights the significance of building a collaborative team culture where curiosity and constructive feedback are encouraged.12

Personal Insights

Amrita Mathur's leadership style focuses on fostering an environment where team members can thrive through learning and experimentation. She believes in balancing analytical approaches with creative insights to maximize marketing effectiveness.23

For more information about her professional journey, you can find her on LinkedIn under the username amritamathur.