Amrita Mathur

Amrita Mathur is a seasoned professional known for her belief in great execution as a key differentiator in business.

With a track record of growing companies like Superside to $45M ARR in under 4 years, Amrita is recognized as a momentum-builder with boundless energy and a penchant for strategic growth.

She is a continuous learner who focuses on building various operational machines that interconnect with a hypothesis-driven experimentation approach, forming the basis of her go-to-market strategy.

Amrita excels as a critical thinker and war-time leader, emphasizing team support, clarity, and transparency to empower autonomous and skilled team members.

She is adept at both tactical and strategic aspects of business scaling, particularly enjoying marketing work and detailed execution.

Amrita possesses a profound understanding of growth, demand generation, lifecycle management, community building, and their integration with Product, Sales, and Customer Success functions.

Her passion lies in B2B Product Marketing, encompassing tasks from buyer persona development to pricing strategy and playbook building for acquisition and expansion.

Companies typically engage Amrita when transitioning into growth phases or facing strategic challenges.

She advocates managing energy over time and emphasizes the pivotal role of marketing in SaaS companies as a transformative force for lead generation, pipeline building, hiring leverage, and fundraising success.