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Amirah Aziz
Senior Consultant, Marketing @ EY
Professional Background
Amirah Aziz is an esteemed storyteller and impactful business consultant who demonstrates a remarkable capacity for digital disruption and innovation. Currently serving as a Senior Consultant at EY, Amirah leverages her extensive experience to drive transformative solutions that effectively blend business strategy with design thinking. With a track record of success across various high-profile organizations, her career is characterized by a dedication to fostering creative problem-solving and advancing marketing strategies that resonate in today's fast-paced digital landscape.
Before joining EY, Amirah showcased her skills at Facebook as an Extern in Customer Marketing, where she significantly contributed to marketing initiatives that enhanced user engagement and brand loyalty. Her knack for narrative crafting evolved further during her tenure as an MBA Consultant for Retail Transformation at Carhartt, where she applied her analytical skills to reshape retail experiences and deepen customer connections. As a Ross Digital Scholar and Strategy Lead at the University of Michigan's Stephen M. Ross School of Business, Amirah demonstrated her innovative thinking and strategic mindset, helping to bridge the gap between academic theory and practical application.
In the realm of consulting, her previous roles included serving as an MBA Consultant in Monetization Strategy at Uber, where she played a pivotal role in formulating strategies to optimize revenue streams. Amirah also honed her skills as a Go-to-Market MBA Intern at EY, where she engaged in critical market analysis and developed strategies to facilitate seamless product introductions. Her consulting journey has also led her to positions with 18F, where she acted as a Customer Experience Specialist for cloud.gov, and with GSA's Digital Strategy team, making substantial contributions to the enhancement of government services.
Amirah's early career was solidified with a rich foundation in financial analysis at Raymond James Financial, Inc., and her ascent within GSA as an Emerging Leader and Business Analyst laid the groundwork for her expertise in highly analytical environments. With each position, Amirah has consistently demonstrated a profound ability to adapt, innovate, and drive change, positioning her as a true leader in the field of business consulting and digital strategy.
Education and Achievements
Amirah Aziz's academic journey reflects her deep commitment to understanding complex systems and their impact on a global scale. She holds an MBA from the prestigious University of Michigan - Stephen M. Ross School of Business, where she engaged in advanced coursework focusing on digital strategy, business analytics, and innovative leadership. Her time at Michigan reinforced her analytical capabilities and fueled her passion for driving business transformation through digital innovation.
Prior to her MBA, Amirah completed graduate coursework at the University of California, Los Angeles (UCLA) in Quantitative Analysis and Business Administration. This foundational knowledge equipped her with the rigorous analytical toolkit essential for making data-driven decisions in the corporate world. Furthermore, Amirah earned a Bachelor of Arts (BA) in Government Administration and International Politics from George Mason University. This interdisciplinary background provided her with a broader perspective on how government policies and international dynamics influence market conditions and business strategies.
Among her notable achievements, Amirah's role as a consultant across various industries stands out, particularly in how she has navigated the complexities of digital transformation and customer engagement. Her contributions at EY and Facebook have received accolades, showcasing her ability to drive results through collaboration and strategic insight.
Achievements
Amirah has achieved a number of significant milestones throughout her career. Not only has she led various teams in high-stakes projects, but she has also cultivated a reputation for her ability to harmonize business requirements with creative design solutions. Recognized for her strategic foresight and adept communication skills, Amirah has been instrumental in developing innovative marketing strategies that align with emerging digital trends.
Her leadership in diverse roles reflects her commitment to continuous growth and embracing challenges. From mentoring peers in various capacities to advocating for emerging technologies, Amirah has proven to be a catalyst for positivity and advancement in all her endeavors. Amirah's contributions to the development of customer-centric strategies at major companies highlight her commitment to ensuring optimal experiences for clients and end-users alike.
In summary, Amirah Aziz is a versatile and talented storyteller who enhances digital disruption and business strategy through her creativity and innovative thinking. With a multifaceted educational background and a wealth of practical experience in top-tier organizations, she remains dedicated to fostering a transformative world through entrepreneurship and leadership.
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Amirah Aziz - Innovating Business Strategies Through Storytelling