Amira Rashad

Amira Rashad is the CEO and co-founder of BulkWhiz, the first bulk grocery e-commerce platform in the Middle East.12 She has extensive experience in strategy, operations, and marketing across various sectors including technology, media, consumer products, and services.2

Professional Background

Before founding BulkWhiz, Amira held several notable positions:

• Regional Head of Brand for Facebook Middle East, North Africa & Pakistan2
• Senior consultant at Booz Allen Hamilton2
• Leadership roles at PepsiCo, Yahoo, Dun & Bradstreet, and Leo Burnett Advertising2

Her work experience spans across the United States, Europe, Middle East, and Africa.2

Education and Achievements

Amira holds an MBA from Harvard Business School and is a UK Foreign Office Chevening scholar.2 She is also:

• A board member of Tech Wadi in Silicon Valley
• A board member of The MIT Enterprise Forum Middle East
• A regular speaker at major regional events on e-commerce, artificial intelligence, and women's issues2

BulkWhiz

BulkWhiz, founded by Amira, is an innovative e-commerce platform that:

• Offers bulk grocery shopping powered by artificial intelligence1
• Provides savings of 10-50% for consumers depending on the quantity they buy1
• Serves over 15,000 households as of 20185

Amira's vision for BulkWhiz includes personalizing the entire value chain, from sourcing to customer experience, both on and off the platform.1

Personal

Amira describes herself as a working mom, which partly inspired her to create BulkWhiz to address the challenges of grocery shopping.3 She is also an angel investor, philanthropist, and a "basketball mom".4