Amir Asadi

Amir Reza Asadi is an accomplished product designer and HCI (Human-Computer Interaction) researcher, currently serving as a Graduate Research Assistant at the University of Cincinnati. He has a robust background in e-commerce and is proficient in user research, focusing on solving everyday problems through emerging technologies such as augmented reality (AR) and virtual reality (VR) .12

Education and Career

• Master's Degree: Information Technology Management (Electronic Business), Kharazmi University, Tehran, Iran, 2016.
• Bachelor's Degree: Computer Engineering (Software), Islamic Azad University, North Tehran Branch, Iran, 2014.

Before his current role, Asadi was the Founder and Managing Director of Simorq Cloud Solutions LTD in Tehran from 2011 to 2016. He later worked as a UX Researcher/Product Designer and Managing Director at Humind Lab from 2016 to 2023 .1

Research Interests

Asadi's research encompasses various areas including:

• Augmented Reality
• Human-AI Collaboration
• Mixed Reality
• Digital Twins
• User Experience Design

He has contributed to several peer-reviewed publications and conferences, focusing on innovative applications of technology in design and user interaction .12

Notable Publications

Some of his key works include:

• "Human-Paper Interaction in the Digital Era" (2021)
• "A SmartWatch-based Serious Game for Organizational Learning" (2020)
• "Cognitive Ledger Project: Towards Building Personal Digital Twins Through Cognitive Blockchain" (2021) .12

His work reflects a commitment to advancing the field of HCI through practical applications and theoretical insights.