Amina Fisher

Amina Fisher is an accomplished marketing professional who currently serves as the Vice President of Marketing at SECU (State Employees' Credit Union).2 She transitioned to this role in May 2023 after spending over 9 years in agency life.24

Professional Background

Amina has extensive experience in both client-side and agency marketing roles:

Agency Experience:: Prior to joining SECU, Amina worked at Walk West, a full-service marketing agency in North Carolina, where she held the position of Vice President, Client Services.1 In this role, she led a strategic account team in developing holistic marketing programs for a diverse client base, including financial institutions and consumer-packaged goods companies.1

Brand Management:: Amina spent ten years at Diageo North America, working on renowned brands such as Johnnie Walker, Guinness, and Captain Morgan.1 This experience helped her develop strong skills in brand building and innovation.1

Other Agency Roles:: She has also worked for agencies like Edelman Public Relations, Colangelo Synergy Marketing, and CYLNDR, where she managed accounts for clients such as Vulcan, Church & Dwight, and Samsung.1

Education

Amina holds a Bachelor of Science degree in Business Administration with a focus on Marketing from Berkeley College in New York City.1

Recent Activities

In June 2024, Amina attended the Gartner Marketing Symposium in Denver, demonstrating her commitment to staying current with industry trends and networking with fellow professionals.3

Amina Fisher is known for her strategic and creative approach to marketing, with a strong ability to build trusting client relationships and showcase brands effectively.1 Her diverse experience across various industries and her transition from agency life to a leadership role at SECU highlights her versatility and expertise in the field of marketing.