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    Amber Gaige

    Vice President Marketing at Wausau Homes

    Amber Gaige is an experienced executive business leader with a passion for developing people and building businesses. With a background in entrepreneurship, marketing, and customer service, Amber excels at holistic problem-solving approaches and prioritizes win-win scenarios through innovative solutions and exemplary service.

    Specializing in enhancing EBITDA through marketing initiatives, team building, system implementations, and P&L oversight, Amber's industry expertise spans franchising, multi-brands, direct mail/publishing, new construction, and home services. Her leadership experience ranges from startups to managing $45 million in annual gross revenues.

    Amber's key accomplishments include developing top-of-funnel strategies for driving appointments in the home services sector, coaching teams for improved sales conversions, national brand development, media buying, direct response marketing, lead generation guidebook publications, and implementing key metrics for enhancing marketing, sales, and operations.

    Her skill set also encompasses brand messaging, agency relationship management, franchise and multi-brand management, market analysis, strategic marketing plan development, CRM migration, department reorganizations, and digital marketing strategy development and deployment.

    Amber Gaige holds a Bachelor's degree from Baylor University and has held various leadership positions in renowned organizations like Wausau Homes, GuildQuality, Best Pick Reports, Five Star Rated, Lawton Group, Saber Marketing Group, and Benjamin Franklin Plumbing, where she has demonstrated her expertise in marketing, customer service, and business operations.

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    Location

    McKinney, Texas, United States