Amber Finlay

Amber Finlay is a senior executive at Nike with extensive experience in brand marketing, digital product, and sports technology. She currently serves as the Head of Connected Sport Studio at Nike, a role she has held since June 2023.1

Career at Nike

Prior to her current position, Amber held several key roles at Nike:

Senior Director of Product Marketing, SNKRS: From June 2019 to June 2023, Amber led the global oversight of experience and member functionality for SNKRS, Nike's most highly trafficked app for exclusive product launches. In this role, she:

• Managed a team responsible for building, testing, and scaling innovative product features
• Drove go-to-market strategies for a passionate community of over 5 million weekly active users
• Piloted successful features like SNKRS Polling and SNKRS Live, Nike's first owned livestreaming feature1

Previous Experience

Before joining Nike, Amber held leadership positions at other prominent companies:

• Senior Director, Global Advertising & Editorial at Converse (September 2018 - June 2019)
• Senior Strategist and Director of Digital Strategy at Naked Communications (July 2007 - May 2010)
• Director of Digital Strategy at mcgarrybowen (August 2009 - October 2009)
• Account Planner at Deep Focus (December 2005 - July 2007)1

Education

Amber holds the following degrees:

• BA from the University of Rhode Island (1997 - 2001)
• MA from Emerson College (2002 - 2004)1

Throughout her career, Amber has demonstrated expertise in digital marketing, brand strategy, and innovative product development in the sports and lifestyle industries.