Amber Fehrenbacher

Amber Fehrenbacher is an experienced marketing professional with over 13 years of experience leading product marketing teams.1 She served as the Marketing Director at EquipmentShare from April 2017 to March 2021, a position she held for 4 years.1

Professional Experience

As Marketing Director at EquipmentShare, Amber's responsibilities included:

• Managing omni-channel marketing initiatives for all brands and products, covering both software and hardware solutions
• Collaborating closely with C-level executives, founders, and key stakeholders to align marketing efforts with overall company strategy
• Working with the Creative team to create effective, on-brand assets that drive visibility and new business
• Executing daily digital marketing tactics to drive business, including A/B testing, UI/UX strategies, SEO/SEM, CRO initiatives, market research, and content marketing1

Previous Roles

Before joining EquipmentShare, Amber held other significant positions in the marketing field:

• Chief Marketing Officer at SuretyBonds.com (August 2014 - May 2017)
• Digital Media Buyer at Division-D (October 2009 - January 2012)1

Education

Amber Fehrenbacher graduated from the University of Missouri-Columbia with a degree in Journalism, specializing in Magazine journalism, from 2005 to 2009.1

Current Focus

As of 2024, Amber appears to be involved in the fintech industry, mentioning that she had to learn about this sector despite being familiar with credit risk underwriting for SMBs and assessing borrower creditworthiness.2

Amber Fehrenbacher's extensive experience in marketing leadership roles, combined with her educational background in journalism, has shaped her career in digital marketing and strategic business growth across various industries.