Amber Boaz

Amber Boaz is a Salesforce expert and evangelist known for her expertise in process automation and documentation. With a background in information systems and certificates in strategic leadership and non-profit management, she excels in optimizing organizations of all sizes through automation and streamlining processes.

As a Salesforce MVP, Amber has a reputation for being a witty servant leader and efficiency evangelist, often speaking at national events such as Dreamforce and The Women In Tech Summit. Her experience ranges from working with small non-profits to large publicly traded companies, where she instigates positive changes and advocates for CRM best practices.

Amber's professional journey includes roles like Principal Salesforce Consultant at Cloud Giants, Senior Manager at Red Canary, and Salesforce Solution Architect at Rapid7. Her diverse background features positions at leading companies like Red Hat, iContact, and SAS Institute, where she honed her skills as a business systems analyst, project manager, and sales engineer.

With a knack for optimizing processes and driving automation, Amber Boaz is a documentation junkie passionate about helping organizations rethink their approaches and embrace efficiency. Her extensive experience in Salesforce and various business roles makes her a sought-after CRM advocate and an expert in process automation.