Amber Allen, CEO and Chief Strategist at Double A Labs, is a visionary leader with a strong background in delivering immersive experiences through the integration of experiential event marketing with emerging technologies.

With a career spanning renowned companies like Disney, Warner Bros, and Riot Games, Amber's focus on user-centric experiences led her to pioneer gaming-based live tournaments that laid the foundation for esports as we know them today.

Her passion for engaging fans through web technologies and creating unique experiences has shaped her journey towards connecting with early adopters and changemakers.

At Double A Labs, Amber continues to push boundaries by reinventing how entertainment, gaming, and technology enthusiasts interact with brands, introducing them to high-value audiences like gamers and integrating cutting-edge technologies like AR, VR, and Mixed Reality for immersive experiences.

She has expanded her ventures into building immersive educational platforms, aiming to redefine employee engagement through innovative formats.

Beyond her role at Double A Labs, Amber is actively involved in various local and national programs, serving as an advisor for Dell Women's Entrepreneurship Network and Project Innovate, a member of YPO, a board member of the Austin Forum on Technology, an Advisory Board Member of Women@Austin, and a volunteer with Women Who Code.

Amber's capabilities include blending experiential executions with digital experiences to engage millions of fans, conceptualizing high-scope event ideas, leveraging XR technologies for immersive experiences, and maintaining a strong focus on ROI and data-driven strategies.