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    Amanda Woo

    Chief Commercial Officer at AirAsia

    Amanda Woo is a seasoned marketing professional with over 15 years of experience in lifestyle, brand, and e-commerce marketing.

    She has worked with renowned brands such as the AirAsia Group, Moet Hennessy Group, and L'Oreal Group, holding various key positions in these organizations.

    Amanda has a strong understanding of market dynamics in Malaysia, Singapore, and IndoChina, having managed both local and regional portfolios.

    With 5 years of experience in Singapore and currently based in Kuala Lumpur, Malaysia, Amanda's expertise lies in digitalizing traditional marketing strategies and effective people management.

    She is recognized as a proactive team leader known for driving results and fostering innovation in her teams.

    Amanda Woo pursued her education by studying Bachelor of Commerce (BCom) at Curtin University of Technology.

    Throughout her professional journey, Amanda has held significant roles such as Chief Commercial Officer at AirAsia, Group Ancillary Marketing Head- Regional at AirAsia, and Head of Marketing and Product at BigPay - Challenge Banking.

    Her diverse experience also includes positions like Global Commercial Director, Regional Commercial Director, Director of Brand, Marketing, and Communications, as well as Head of Marketing at various organizations in the industry.

    Prior to her current roles, she had notable tenures as Marketing Manager at L'Oreal, Brand Manager at Moet Hennessy Diageo in both Singapore and Malaysia, Corporate Sales Executive at Moet Hennessy Diageo Malaysia, and Advertising Executive at Dentsu, Young and Rubicam.

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    Location

    Malaysia