Amanda Simpson

Amanda Simpson is a prominent figure in the digital marketing and social media landscape, currently serving as the Global Trends Lead at TikTok.12 With her expertise in creative strategy and brand development, Simpson plays a crucial role in shaping the future of content creation and digital trends.

Professional Background

Amanda Simpson has over 8 years of experience in various industries, including beauty, retail, consumer packaged goods (CPG), and entertainment. Her career has focused on creative, brand, and digital strategy, making her well-suited for her current position at TikTok.

Role at TikTok

As the Global Trends Lead at TikTok, Simpson is responsible for:

• Identifying and analyzing emerging trends on the platform
• Providing insights to brands and creators on content strategies
• Contributing to TikTok's annual trend reports

Her work is instrumental in helping brands understand and leverage TikTok's dynamic ecosystem for their marketing efforts.

Thought Leadership

Simpson is actively involved in sharing her expertise through various channels:

• Trend Reports: She played a key role in developing TikTok's "What's Next 2024 Trend Report," which launched in December 2023.3
• Webinars and Events: Amanda frequently participates in industry events, such as Adobe's webinar on "Build Consistent, Multi-Channel Branding with Generative AI," where she shares trend insights and tips.14
• LinkedIn Presence: She maintains an active presence on LinkedIn, sharing valuable insights and updates about TikTok trends and strategies.23

Amanda Simpson's work at TikTok and her contributions to the digital marketing industry make her a respected voice in the field of social media trends and brand strategy.