Savannah College of Art and Design

Chief @ ThoughtFactory

A competitive research tool. 
*Backburnered - To Be Continued...(Est. Eventually)

CopyFoundry

Co-Founder

A brand & digital experience consultancy.
We evolve brands & digital experiences to help companies improve growth.
www.thoughtfactory.cc

Thought Factory

Founder

HAIRBRELLA is a rainwear company that provides new and innovative rain hats that protect women's hair from rain and humidity without sweating it out. The Hairbrella rain hat exterior wicks away moisture while the satin-lined interior preserves the wearer's style. The Hairbrella's unique design conveniently folds into itself creating a pouch small enough to fit into the latest “it-bag” and large enough to accommodate varying hair lengths and textures.

Hairbrella

Advisor

The progress tracking toolkit for engineering managers.
Exited/2022.

Staat

AI to help creative freelancers build and manage their businesses. 
Business admin, creative project team building, and project crediting tools in one place.

Partnr

Founder & CEO

Lead millennial and multicultural strategy across 19 brands at Coca-Cola
Worked with data & analytics teams to form audience insights by campaign to base all strategies on 
Reviewed and oversaw all creative to ensure that it remained on strategy from creative development through execution 
Worked with data & analytics teams to form campaign results to show ROI
Created pitch decks, pitched and presented all strategic social campaigns with business objectives in mind 
Recruited talent (celebrity and influencer) for social and video campaigns 
Negotiated talent contracts, and managed all talent throughout campaigns
Recruited and hired over 5 film crews nationally to execute productions 
Worked hand in hand with social platforms (Facebook, Pinterest, Twitter, and Snapchat) to form strategic paid strategies for social campaigns 
Strategized influencer campaigns for B2B companies, using Linkedin as a primary platform
Work to form strategies and creative ideas for new business development pitches

Irban Group

Sr. Product Manager & Designer

Led millennial & multicultural digital/social strategy across 19 Coca-Cola brands
Led strategy, influencer management, and social video production for Sprite which drove 350M impressions 
Recruited and managed 5 video production crews across the nation (Los Angeles, New York, Chicago, Miami, Atlanta)
Led Linkedin influencer strategy for Huber Wood Engineering (B2B)

Product Manager

Manages projects, production and creative teams to deliver brand focused social and digital campaigns.

Creative Manager

Helped produce digital video & ad projects. Worked with multiple agency departments, and completes schedules, framesets, work requests, project status boards, and project folders.

Amanda Sabreah